(pronounced premier) is the premier market research association of the graphic communications industry. It was formed in 2005 when GAMIS and the NPES Market Research Committee merged. Both had a long history of producing quality market research about the industry. Members are from diverse segments of the industry (manufacturers and distributors of equipment and supplies, printers, trade shops, publishers, and paper companies), and are foremost in their area of specialty.

Members receive nearly $600,000 in proprietary market research (at least seven studies each year) for their annual dues that range from $416 to $8,100 depending upon sales volume. (NPES members receive a 50% discount on dues.) A sample of recent studies includes:

- Small Commercial & Quick Printer Study: 2006-2011 (2006)

- Digital Printing Outlook in a Production Environment (2006)

- Magazine Printing & Publishing in the US: 2006-2011 (2007)

- The Future of Catalogs (2006)

- World-Wide Market for Print (2007)

- Current and Future Trends in Printing Processes & Run Lengths (2006)

- Trends in Inkjet Technologies: 2006 - 2011 (2007)

Other research: benchmarking printers & consumables, global trends in packaging, trends in sheetfed lithography, future of newspapers, lifecycle of litho printing plates, market for traditional bindery and finishing, and the effect of postal reform on the demand for print. Topics suggested by members are developed and directed by task forces made up of interested members. Through committee participation, the organization provides an outstanding forum for market strategists to work in a peer situation developing and managing major market research projects.

PRIMIR meetings provide a forum for each working task force to meet and forward the progress of their study. In addition, each meeting includes plant tours as well as informational and educational presentations on management and technical issues.

From time to time the organization will offer studies for sale to non-members after a period of time. For a complete list of publications available for sale click here.

For membership details contact Jackie Bland, Managing
Director, PRIMIR, (703) 264-7211, or jbland@primir.org.